The Sledgehammer – Version 2.0

January 31, 2008

Fruity, But With Just a Hint of Whatever I Rolled In Down in the Yard Last Week

Filed under: Food — Tags: , , , — Brian Lutz @ 11:53 pm

Just in case you have had that little nagging sense of guilt over the fact that you aren’t spoiling your dogs enough lately, over at Neatorama today they link to something that should rectify that quite nicely.  The fine folks at Bark Vineyards have turned their attention to the four-legged members of our respective families, and have produced a variety of “Wines” intended for consumption by dogs and/or cats.  The term wine is used only loosely, as the product contains no actual wine, and in fact doesn’t involve grapes anywhere in the process of making the stuff.  With names like Sauvignon Bark, Meowlot and Pinot Leasheo, the ingredients for most of the “varietals” consist mainly of chicken or beef broth with a few dehydrated vegetables and things like that thrown in, and these concoctions are intended to be poured over your pet’s food as an added treat. 

The end result is probably a lot more palatable to a dog than a bottle of your finest Pinot Grigio would be, but it comes with a hefty price tag of more than $20 a bottle, which might be just a bit hard for most pet owners to swallow, especially for something that one could probably mix up in their kitchen without too much trouble if they were so inclined.  It appears that the product is being positioned more as something to be given as a gift rather than something one would serve to their own dogs, as evidenced by the assorted paraphernalia available to compliment the product itself.  On the other hand, if you’ve made the decision to become a food snob, why not take your pets along with you?  You might find it difficult to train them to be picky eaters such as yourself, but in the end you’ll have yet another feather in your proverbial cap the next time you need to belittle some pesky commoner.

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Hot on the Trail: The Curious Case of Sunjel and the National Consumer Confidence Commission

Filed under: Uncategorized — Tags: , , , — Brian Lutz @ 2:47 am

In creating the posts that show up on this Blog, I do a fair bit of wandering around, and most of the posts I make come from the results of that wandering.  I usually don’t dig too deep into things when I’m doing this, since there usually isn’t a whole lot to dig into.  When I was at the local Target a couple of days ago, while wandering the aisles I found a number of cans of Sunjel, labelled as being an “Earth Friendly Premium Gelled Alcohol” product, somewhat similar to the more well-known Sterno, but apparently targeted for use in ventless fireplaces rather than for warming of food.  In this case, there isn’t anything particularly notable about the product itself (it’s basically a can of gelled alcohol, with what is claimed to be an organic gelling agent) but some of the details on the can seemed just a little odd.  Normally I would just take a picture of this, use it for some sort of quick post and call it good, but some further digging on this turned up some rather unusual stuff.

Anyway, Here is the can itself (enlarged a bit to make it a little easier to make out some of the details:)

If you still can’t read the text on the top of the can, it reads as follows:

We are approved by The National Consumer Confidence Commission

Verify everyone’s service & product certification on www.TheApprovalCompany.com including ours

And the text on the banner reads:

Voted Favorite Brand By Consumer Poll

Since 1985

We’ll get to the first part later, but for a relatively mundane product found on the shelf at Target with no obvious competition. it seems like they are making an unusual effort to assure the customer the legitimacy of their product.  It seems to me that there shouldn’t be a whole lot to question here.  Either the stuff catches fire when you light it and continues to burn for some reasonable length of time, or it doesn’t.  The information listed on the back of the can points to a website for the company found at http://www.thesunjelcomany.com, which I went to in order to try to get some more information on the product. (more…)

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