The Sledgehammer – Version 2.0

June 16, 2008

New Math in the Produce Aisle

Filed under: Food, Random Stuff — Brian Lutz @ 10:33 pm

I think someone at the supermarket was having some math issues when they came up with this one:

So let me get this straight…  The green bell peppers are 2 for a dollar with the “Sell your Soul and Save” card, and $2.50 for two without it, but somehow you end up saving $4.00 on the whole deal?  I wish my bank account worked like that.  Maybe if I worked for the government…

Oh, and by the way, welcome to the people who somehow seem to be ending up over here (specifically, over at my Totem Lake Mall post) from Metafilter, by way of  What would you call that, a meta-metalanche or something like that?



  1. I took that to be $2.50 each without the card. Wouldn’t it say “2/$2.50” if it were $2.50 for two? I dunno. I never shop at QFC, partially because I refuse to get a card, so I’m not sure how the signs are normally written…

    Comment by Sean — June 17, 2008 @ 7:15 am

  2. Yep, the regular price is $2.50 each, not 2/$2.50. So their math is right.

    I fail to understand why people are so resistant to getting “sell your soul” cards. Just use a fake address and an old cell phone number. That’s what I do.

    Comment by Dave — June 17, 2008 @ 10:55 am

  3. I’m pretty sure the price is supposed to be $2.50 for 2 (or $1.25 each.) The red and yellow peppers (which are always more expensive than green peppers, unless they’re on sale) sell for $2 each.

    Although it’s not the same store, I grabbed a screenshot from’s online shopping site to ahow this I’m pretty sure these prices are slightly higher than in-store prices to reflect delivery costs, but you can see the price difference. I don’t think even Whole Paycheck could get away with trying to sell green bell peppers for $2.50 apiece…


    Comment by Brian Lutz — June 17, 2008 @ 11:11 am

  4. I refuse to get a “sell your soul” card mostly out of principle. I’m not really concerned with being tracked or getting junk mail (I get plenty as it is). I just don’t like encouraging the practice. So giving false info doesn’t really address my concern.

    That said, I wouldn’t seriously inconvenience myself to avoid it — if QFC (or Safeway or whatever) were much more convenient than other options, I’d certainly shop there, and I wouldn’t pay the premium to avoid getting a card. But as it is, there are other attractive and convenient options, so I can easily avoid the stores that require cards, and I try to do so. Not requiring a card is a competitive advantage for those stores, in my eyes.

    Comment by Sean — June 17, 2008 @ 6:03 pm

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