The Sledgehammer – Version 2.0

July 24, 2008

And They Wonder Why Their Customers Keep Flying Away

Filed under: Food, Random Stuff — Tags: — Brian Lutz @ 11:57 pm

Here’s a handy tip for advertisers:  When choosing where to run advertisements, it helps to check that the business you are running ads for actually exists in that market.  For example, take this ad for Chili’s, found on the news website of Seattle-based KOMO TV:

(Apologies for the leftovers from the screen capture utility on the above image)

There’s just one slight problem with this:  Two of the three Chili’s locations in the Seattle Metro area closed down just a couple of months ago (one of these was located at Crossroadsin Bellevue, and the other was in Issaquah,) leaving only one location open.   The one remaining Chili’s found in the area just happens to be located behind the security checkpoint at the Sea-Tac airport, making it a somewhat poor choice for your Friday date night unless you happen to be headed out of town.  Besides the Sea-Tac airport, here are the closest locations to the Seattle area:

As you can see, the next closest Chili’s to Seattle happens to be on the outskirts of the Portland Metro area (although there were four others in the Portland area that closed at the same time as the two up here.)  If you wish to stay within the state of Washington, you’re going to need to head to Spokane for your plate of Baby Back Ribs or your Big Mouth Burger (there are two other locations in Spokane besides the airport one shown above.)  Given my experiences with the Crossroads Chili’s shortly before they closed, I don’t think people are going to be rushing for the state line anytime soon.  The food was decent there, but the service was overwhelmingly mediocre, and it took quite a while to get a check after the meal was completed, and water glass refills were nonexistent.  I suppose it’s all a moot point now though…  Oh well, maybe it’ll free up some money to run more advertising in areas where practically nobody can actually go there without driving and/or flying into the next state…

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