The Sledgehammer – Version 2.0

April 29, 2009

Out of Context Ad: Some Things You Just Have to Plan For

Filed under: Advertising, Cars, Recycled Newspaper — Tags: — Brian Lutz @ 10:55 pm

This week’s out-of-context ad comes from a 1968 issue of the Sammamish Valley News (which is also what this week’s Recycled Newspaper post will be looking at,) and shows a happy little family relaxing in their presumably groovy home, blanketed by the plans for…  well, we don’t exactly know for sure, but whatever it is, it was presumably groovy.  Apparently, the creators of this ad would like you to think that it wasn’t just the Age of Aquarius dawning at this point.  Anyway, as usual, feel free to speculate wildly on what might be going on here.

Also, for those of you looking for the solution to last week’s Out-of-Context Ad (scroll down a few posts if you missed it,) you can find it after the jump on this post.

As you might recall, last week’s ad depicted a very Fifties-looking car devouring money, as seen up at the top here,) and Bellevue’s Northwest Rambler was aiming to sell people the Rambler American, a car that would presumably devour less of their hard-earned cash than the leading brand.   The “Kenosha Cadillacs” (as it was colloquially known back in the day, after its place of manufacture) were originally a product of Nash Motors up until that company merged with Hudson to form the American Motors Corporation in 1954, and after 1956 the Nash brand name was abandoned, and just the Rambler name was used up until 1969.  The Rambler nameplate itself managed to survive in Australia up until 1978, and Mexico up until 1983.

Back in the Seventies (just as a disclaimer, I’m probably getting this story all wrong, so someoneone feel free to correct me on the details) my Mom’s parents actually owned an old (and presumably decrepit) Rambler which was nicknamed “Rambling Rosie”.  This car was purchased when they lived in Kansas City, and somehow made the journey with them when they moved the family to Seattle in 1975.  My Opa’s life history (which our family is fortunate to have had published in hardbound book form several years ago, with each of us having a copy) says that this was a very old car at the time, and of this car my Opa wrote that “I don’t quite know how this old car ever made it all the way across the country,” but somehow the car did make it to Seattle (or more accurately Federal Way, where they ended up settling down) and remained with the family for at least some time after that.  According to family legend, there is a rear end from that Rambler still buried somewhere in Opa’s backyard after my Dad replaced it somewhere along the line.  One of these days, I’m going to have to mount an expidition to try to dig the thing up, if for no other reason than to prove or disprove the story once and for all.

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