The Sledgehammer – Version 2.0

June 30, 2009

Just a Bit Too Unique For Their Own Good

Filed under: Advertising, Bellevue, Food, Out-of-Context Ads — Brian Lutz @ 10:10 pm

While I work on this week’s Recycled Newspaper post (which, since it’s 4th of July related, better be finished this week or it’s going to be just a tad pointless) I thought I’d go ahead and include this little appetizer from one of the 1976 East Side Journal issues I’m working from.  In this ad snippet, we are promised a “unique” restaurant  on Bel-Red Road (the address would have put it next door to the Coca Cola bottling plant.)  Based on the description, there doesn’t seem to be anything all that odd here.  Tthe various menu items enumerated in the ad make this place sound like a pretty typical pub, presumably one of many in the area.  And yet, just by looking at the place’s name (included after the jump,) one begins to get the sneaking suspicion that they might not have exactly been on the road to success.

Um, yeah.  There’s a name that’s going to inspire confidence with the investors.  Granted, this was the mid-Seventies we’re talking about here, the era that gave us all sorts of questionable (to put it nicely) design and an overabundance of rinky-dink fern barswith ridiculous names and twelve tons of cast-off antique crud on the walls.  A few of these places have somehow managed to survive to the present day, but most (this one included) found their way to a well-deserved oblivion many long years ago.  The address today (which appears to have been in a tiny little strip mall looking place) is now occupied by a carpet remnant store.  HistoricAerials shows the present structures at this address to have been here back in 1968, so there’s not much help there.  Unfortunately, I have no information on this place beyond this ad.  Does anyone who’s been around Bellevue a while remember anything about this?

Then again, it is also entirely possible that this place showed up just a bit before its time.  After all, at this point there were still a whole six months left before Jimmy Carter would become President.

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3 Comments »

  1. Actually, The Great American Disaster was a great success in London (http://aht.seriouseats.com/archives/2007/07/grilled-nick-solares-beef-aficionado.html and http://www.thefreelibrary.com/Restaurant+Dynasty-a068710208) in the early 70s. There may still be some there judging from Google searches.

    The local burger place may not have had anything to do with it, but the name was not an issue for the overseas joints.

    Comment by Daniel K — July 1, 2009 @ 7:10 pm

  2. There´s also one in Lisbon, and it´s really cute!!It´s like entering the 50´s

    Comment by Sheila R. — July 22, 2009 @ 11:21 am

  3. late to the party here, but my dad worked at the great american disaster (not sure if it was in bellevue there or in S seattle somewhere) in the late 60s/early 70s. I think the rough concept was a basic retro-style diner – think of Mel’s in san francisco…

    Comment by Adam — August 29, 2009 @ 11:58 am


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